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Last updated: 03 February 2022

What are cookies
The website uses cookies. Cookies are text strings, consisting in letters and numbers, sent to the  devices of users by the websites they visit (so-called “first-party” cookies) or by third-party sites (“third-party cookies”), which are retransmitted to the same sites at each subsequent access. Cookies are used to streamline the analysis of web traffic or to signal when a specific site or part of it is visited, to distinguish visitors from each other in order to provide personalised content and help administrators improve the sites and the browsing experience of users. For simplicity, in this document, the term Cookie also refers to other types of active identifiers, such as Beacon and Pixel.

Through cookies we cannot access other information stored on your device, even if this is where the cookies are downloaded. Cookies cannot load codes of any kind, carry viruses or malware and are not harmful to the user’s terminal.

Below you can find all the information about the cookies installed through this site, and the necessary information on how to manage your preferences in this regard.

User consent
By connecting for the first time to any page , the user will see a brief information on the use of cookies. By clicking on the “OK” button and hearing this information, the user consents to our use of cookies, in the manner described in this Cookie Policy.

Through the selection tools made available, users can express their consent to the use of cookies by selecting or deselecting the categories of cookies they wish to authorise, in order to take advantage of the possibilities they offer while browsing.

By clicking on the “Accept all” button, users consent to our use of all the site’s cookies in the manner described in this Cookie Policy. By clicking on the “X” at the top right, the banner will close, refusing the use of cookies other than technical ones and those strictly functional to the use of the site. Finally, by clicking on the “Customise” button, users will be able to access the selection of cookies that are not necessary for the use they wish to consent to.

The site remembers the choice made by the user for 6 months (with justified exceptions) on the device used. Therefore the brief informative notice will not be repeated in subsequent connections from the same device. However, the user always has the option of revoking all or part of the consent already expressed, as explained in the “How to configure your terminal” section.

If you encounter technical problems related to the provision of consent, please contact us through the appropriate channels provided on this site to allow us to assist you.

What types of cookies we use
The use of cookies by the owner of this site, Sorridi Editore Srl, with headquarters in Milan, at via Padova, 330, is part of the Privacy Policy of the same; for all information required by artt. 13 and 14 of EU Regulation 679/2016 click here.

By browsing this site you will receive both cookies from this site, called first-party cookies, and cookies from third-party sites, which can set cookies on your device on our behalf in order to provide their services.

To allow the use of our site and the provision of our services, we use both so – called persistent cookies (i.e. cookies that remain in memory until they are manually deleted by the user or for which a scheduled removal is scheduled long term) and so – called session cookies, which are not permanently stored on the visitor’s computer and disappear when the browser is closed.

The different types of cookies used, with specific functions, can be classified as follows:

Strictly necessary
(User consent is not required to release this type of cookie)
They are essential for the proper functioning of our site and allow the user to browse and view content. Their possible deactivation would lead to malfunctions of the site.
(User consent is not required to release this type of cookie)
This cookie keeps track of the consent given by the user to the use of cookies on this site, so as not to repeat – in subsequent visits – the brief information on cookies and the request to give consent.
Interactions and simple functionalities (User consent is not required to release this type of cookie)They allow the user to make the most of the peculiarities of the site and to enjoy a more comfortable navigation. The site works ideally if these cookies are enabled; you can still decide not to grant n and activated on your device.

In general, for example, these types of cookies remember in which language users prefer to view our content, the selected layout or remember (for a limited period) the items in the virtual cart if the session is closed before having completed a purchase.

(User consent is not required to release this type of cookie)
They are used to collect information on how users navigate on our site. This information is analyzed in aggregate form for statistical purposes only.

They are not necessary, but they are of great help to us in enabling us to improve our content and services based on the indications we obtain from the analysis of the statistics.

The site works ideally if these cookies are enabled; however, you can decide not to allow their activation on your device.

Targeting and Advertising
(User consent is required to release this type of cookie)
These are used, through the correlation of navigation, to create user profiles in order to optimise content and advertising campaigns on the site and/or on other sites and/or on major social networks and to check their effectiveness. The site works ideally if these cookies are enabled; however, you can decide not to allow their activation on your device.
Improvement of the experience
(User consent is required to release this type of cookie)
These allow users to take advantage of all the peculiarities of the site and to enjoy a performing experience by allowing interaction with the most popular social networks. The site works ideally if these cookies are enabled; however, you can decide not to allow their activation on your device.


Measurement Cookies (third-party statistics) uses Google Analytics, a web traffic analysis service that uses cookies to collect and analyse information relating to user navigation. Neither Sorridi Editore or Google associate your IP address with other data in their possession to identify you directly. In addition, the “anonymizelp” option is applied to protect the privacy of users as much as possible, which requires the system to anonymize the last 8 digits of the user’s IP address in Google Analytics. In this way the complete IP address is never written to disk, effectively making the analysed data anonymous (for further technical specifications you can consult the page of the Google support site here).

The information collected is processed directly by our systems in order to produce reports for the administrators of, who use them to check the correct functioning of the services and the satisfaction rate of the proposed content.

If you wish to disable statistical cookies thus preventing Google Analytics from collecting data on your navigation, you can also download the appropriate function you can find here. also uses Hotjar, a statistical service supplied by Hotjar Ltd that provides heat mapping services, used to identify which areas of a page are subject to the passage of the cursor or mouse clicks in order to detect which of them attract the greatest interest. These services allow the monitoring and analysis of traffic data and are used to model (adding anonymized data) the behaviour of Users.

Hotjar respects generic “do not track” headers. More Hotjar Information can be found here. By clicking here it is possible to exercise an opt-out.

Targeting and advertising (trackers, of third parties, with the prior consent of Users) uses Facebook pixel, an analytical tool that allows the measurement of the effectiveness of advertising campaigns carried out on Facebook and to show site users the most interesting advertisements for them, on this site or on the social network, based on the navigation activities carried out. If a user of the social network visits this site while connected to their account, this information may be associated with the account. For the same purposes, the Facebook Remarketing cookie is also used, referable to the same third party.

Similarly and for the same purposes, with reference to the Google network, we use cookies to optimise and offer advertising based on user navigation and to monitor Google AdS conversions. For more information, you can click here or go to the Google dashboard here.

Improvement of experience (third parties trackers with the prior consent of Users)
These are set up to allow you to share our content with your contacts (such services could, for example, correspond to the “Share” buttons on Facebook or “Share” on Twitter). They can monitor the  browser of users on other sites and create profiles of their interests. This could have an impact on the content and messages displayed on other websites visited by the user. If these cookies are not accepted, it is not possible to use or view these sharing tools.

Change your choices or configure your terminal to not receive cookies
Should users wish to change their choices regarding consent with respect to cookies, they can, at any time, reopen the selection panel of the choices made by clicking on the item “Update your choices on cookies” in the site’s footer.

As an alternative, users may configure their browser to disable the reception of cookies. However, by disabling cookies, the site or some of its functions may not work properly. To change the way cookies are used, to block their reception or to delete the cookies on your terminal, simply enter the settings on your browser. Most browsers allow the acceptance or rejection of all cookies or acceptance of only some (for example from specific sites).

Although the steps are similar, the cookie configuration method varies for each browser. For details on the procedure to follow, users can visit the website or consult the ‘Help’ section of their browsers.

For more information on cookies and to manage preferences on third-party cookies, please visit

Details of the cookies used 

_dc_gtm_UA-*AnalyticalyesTo identify visitors by age, gender or interests in Google Tag Manager. Expires after each visit.session
_fbpMarketingyesUsed by Facebook to deliver a variety of advertising products such as real-time offers from third party advertisers.3 months
__Secure-1PAPISID, __Secure-1PSID,__Secure-3PAPISID, __Secure-3PSID, __Secure-3PSIDCCMarketingyesBuilds a profile of website visitor interests to show relevant and personalized ads through retargeting.1 year
APISID, HSID, SID, SSIDMarketingyesPersonalizes Google ads on websites based on recent searches and interactions. Enable Google to collect user information for videos hosted by YouTube.2 years
NIDMarketingyesStores visitors’ preferences and personalizes ads on Google websites based on recent searches and interactions.6 months
SAPISIDTargetingyesEnable Google to collect user information for videos hosted by YouTube.2 years
SIDCCTargetingyesStores user preferences and information each time they visit web pages containing Google services.1 year
IDEMarketingyesDoubleclick: cookie di advertising2 years
datrTargetingyesThey allow you to control the “Follow us on Facebook” function of the “Like” button, collect the language settings and allow you to share the page. Used to check if the user accesses facebook from different devices.2 years
dprTargetingyesAllows you to check the “Follow us on Facebook” function of the “Like” button, collect the language settings and allow you to share the page7 days
sbTargetingyesThey allow you to control the “Follow us on Facebook” function of the “Like” button, collect the language settings and allow you to share the page. Stores browser and navigation details2 years
_gaAnalyticalnoThis cookie name is associated with Google Universal Analytics, which is a significant update of Google’s most commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a customer identifier. It is included in every page request on a site and used to calculate visitor, session and campaign data for site analytics reports.2 years
_gat_xxxxAnalyticalnoThird-party tracking cookies (Google Analytics) used for the analysis of visits.1 min
_gidAnalyticalnoThis cookie is set by Google Analytics. Stores and updates a unique value for each page visited and is used to count and track page views.1 day
_gcl_auMarketing/TrackingGoogle Adsense, to store and track conversions90 days
MUID, CLIDMarketing/TrackingMicrosoft Clarity, to store and track visits across websites.1 year
_clckMarketing/TrackingeMicrosoft Clarity, to store a unique user ID.1 year
_clskStatisticsMicrosoft Clarity, to store and combine pageviews by a user into a single session recording.1 day
_iub_csTechnicalnoThese cookies allow you to keep track of consent to navigation and its continuation. They help manage the preventive blocking of any scripts and asynchronous reactivation of the same.1 year
DVAnalyticalnoGoogle analytics: collect information anonymouslysession
HSIDFunctionalitynoSecurity cookie to confirm visitor authenticity, prevent fraudulent use of login data and protect user data from unauthorized access.2 years
G_ENABLED_IDPSFunctionalitynoUsed to identify the user during quick access through his social profile
PHPSESSIDTechnicalnoThe PHPSESSID cookie is a native PHP cookie and allows websites to store session state data. On the website it is used to establish a user session and to communicate status data through a temporary cookie, commonly referred to as a session cookie. Since the PHPSESSID cookie has no time limit, it disappears when the client is closed.session
SEARCH_SAMESITETechnicalnoGoogle: used to prevent the browser from sending cookies along with cross-site requests6 months
wp-wpml_current_languageFunctionalityyesThis cookie is used by the WordPress WPML plugin and is used to remember the language code of the last page visited.1 day
wp-mag3a-sessionAnalyticalnoUser browsing statistics1 year

Reference regulatory framework
– Directive 2002/58/EC as amended, as transposed into national law by art. 122 of Legislative Decree 196/2003 (“Privacy Code”);
– General Data Protection Regulation (GDPR) EU 2016/679;
– “Guidelines 05/2020 on consent under Regulation 2016/679” of 4 May 2020 of the European Data Protection Committee (EDPB);
– Provision of the Privacy Supervisory Authority “Identification of simplified procedures for providing information and the acquisition of consent for the use of cookies” of 8 May 2014;
– Privacy Supervisory Authority “Guidelines for cookies and other tracking tools” of 10 June 2021.