Sparco® | and karting partnerships for the 2021 season

Sparco® | and karting partnerships for the 2021 season

WSK Promotion, a key player in the organisation of the international kart championship of the same name, and the babyRace Driver Academy, a team of international standing. – For the tenth consecutive year, the renowned CRG confirms its partnership with Sparco®. – Continued partnership with EnergyCorse Alex Powell, a promising Jamaican driver of the Kart Republic team, will wear the blue and white.

Sparco® , which has always focused on the research and development of technical products for karting, announced a multi-year partnership with WSK Promotion, further demonstrating the company’s constant commitment to the karting sector.
“Sparco® is linked to karting by a long and passionate history, so we are happy to give impetus to new projects and partnerships in this sector where Sparco has concentrated significant investments in recent years – explains Niccolò Bellazzini, Sparco® brand manager –. Great kart teams now rely on Sparco®, knowing that they can count on extremely high performance and safe technical equipment that allows even the youngest karters to be guided by Sparco® products as they grow in motorsport”.

The new agreement with WSK Promotion, includes the supply of a complete kit of Sparco® clothing and accessories to all the staff working at the major Italian circuits (Lonato, Adria, La Conca and Sarno), which will host the most famous karting events. These include the Champions Cup, Super Master Series, Euro Series and Final Cup, and in the racing world, such as the Italian Formula 4 Championship powered by Abarth. Each kit will include a long-sleeved softshell jacket, sleeveless waistcoat, sweatshirt, shirt, polo shirt, t-shirt, long trousers, shoes, cap, duffel bag, and backpack. Moreover, the WSK Station and the hospitality areas, set up for each event by WSK, will be furnished with the famous customised Sparco® office chairs. The karting circuits will also be decked out in the iconic Sparco® blue, which will also accompany the champions on the podium.

“In an era marked by uncertainty, it is important to have experienced and reliable travelling companions, and Sparco® embodies precisely these characteristics” said Luca De Donno, organiser of WSK Karting.

The multi-year commitment with WSK will boost important initiatives for emerging teams and champions. These include the partnership that has just been signed between Sparco® and babyRace Driver Academy, a kart team captained by Sandro Lorandi for over ten years and that has always been the youth academy and launch pad for the greatest karters.

Thanks to this multi-year strategic agreement, babyRace will compete in the leading international championships from the 2021 season onwards, accompanied by technical karting clothing the result of the expertise Sparco® has built up over the years with the great karting teams.

“Sparco® is synonymous with victory – says Sandro Lorandi, team principal of babyRace Driver Academy – with the blue and white colours I share the desire always to improve, race after race, so I am honoured to wear a brand rich in history and great performances”.

Moreover, for the tenth consecutive year, the renowned CRG confirms its partnership with Sparco®, thus consolidating the bond with the Volpiano-based company, entrusting it with the design of technical products devised specifically for the needs of its drivers.

The same trust is also granted by another very important team, Energy Corse, which has intensified its relationship with Sparco® in recent years.
In fact, this important partnership is a source of growth for both companies, which share the common goal of accompanying the growth of the team and its talented emerging drivers.

A final example of Sparco®’s focus on great promise is its partnership with the talented Jamaican driver Alex Powell , born in 2007. He will be supplied with all the necessary technical equipment, starting with the PRIME KS-10 printed kart suit, K-Skid shoes and Arrow Kart gloves.

“Our desire to win in all fields means we always press on the accelerator” comments Claudio Pastoris, CEO of Sparco®. “These important partnerships allow us to take part in every race as leading players, on and off the track”.

Press Release © Sparco S.p.A