A DAY IN KARTSHOP.COM, THE AMAZON OF KARTING

In Denmark, practically in the middle of nowhere, among the narrow streets of a small town called Stenløse, there is an unimaginable place. It is a sort of "toyland" (yes, that of the Pinocchio tale) for kart drivers: a warehouse full of thousands of specific karting items. It's called Kartshop.com and it’s actually a bit surreal. It is the headquarters of one of the most famous e-commerce operations dedicated to karting in the world: here, dozens of purchase orders arrive every day from all over the planet and, each of them, within 5-10 minutes, is prepared, packaged and immediately ready to leave for the recipient. Do you know Amazon? Here, with due proportion and thinking of it only in relation to kart drivers, the comparison is valid! Everything started with the idea of a guy who is close to 40 years of age and who is a racing kart engine tuner: Ole Haugård, known to everyone as "One". This, in fact, is the nickname that the paddocks of international karting races have given him partly because of the name of his company (One Engines) and partly because, in the last 15 years, he has proved to be one of the most successful tuners, able to contribute to the victories of drivers of the calibre of George Russell, Lando Norris, Logan Sargeant and Freddie Slater. If the skills of the Danish tuner are well known to all of the operators in the sector, it is not equally known what Ole, outside of competitions, has developed over time, together with his collaborator Marc Lykke Villefrance, who also takes care of the daily management of Kartshop.com. It all started in 2016, as an online store dedicated to Denmark, and then opened up to the international market in 2020, in conjunction with a period of radical change such as that of the COVID-19 pandemic, with one goal: to become a reference point in the field of online stores for karting on a global basis