Leading automotive parts and services provider, Motorsport Wheels (MSW), based in the new Business Park at Dubai Autodrome, has expanded its engagement in local motorsport by becoming title sponsor for the iconic Dubai Kartdrome Endurance Championship.
Motorsport Wheels CEO Jon Simmonds said, “Having recently relocated MSW to the Dubai Autodrome Business Park, the opportunity to partner with the Dubai Kartdrome in this prestigious race series was greeted enthusiastically by myself and my team. These are extremely exciting times for MSW and this partnership represents another major step towards a closer alignment, both culturally and geographically, with the Dubai Autodrome and its many clients and visitors.”
No stranger to the MotorCity circuit, MSW maintains a welcoming and friendly state-of-the-art facility in Unit Six at Dubai Autodrome Business Park, staffed by highly trained technicians and fitted with the latest cutting-edge equipment and technology to handle all vehicle types from SUV’s, family school run wagons to sports, luxury, exotic and race cars.
Since 2004 MSW has been well-known in the race paddock with GT and Touring Car teams, and now the company will make a name for itself in the thriving kart racing scene.
Dubai Autodrome General Manager Faisal Al Sahlawi said, “MSW has been active in the region for as long as Dubai Autodrome and last year they moved their headquarters into our Business Park. Now MSW is the title sponsor for our oldest and most prestigious karting championship. Together, MSW and Dubai Autodrome will continue to grow the future of UAE motorsport.”
In addition to becoming the ambassadors of the acclaimed Endurance Championship, MSW will ensure that all the Sodi racing karts are upgraded to use high-performance EBC Brakes. Teams from around the world who travel to Dubai for the event will be rewarded with a top quality race experience.
Dubai Kartdrome Manager David Bright said, “Being partnered with MSW and using their state-of-the-art brakes will provide racers with a higher performance and longer wearing brake. We are delighted to have MSW on board for the championship.”
About Dubai Autodrome
Completed in 2004, the Dubai Autodrome was the UAE’s first fully-integrated multipurpose motorsport and entertainment facility. At the heart of the Union Properties MotorCity development, it includes an FIA-sanctioned 5.39km circuit with six different configurations, a race school, indoor and outdoor karting tracks, the Grandstand Retail Plaza, the Motorsport Business Park, and a paddock hospitality zone overlooking the track.
About Motorsport Wheels
Founded in 2004, Motorsport Wheels has rapidly established itself as the market leader in the United Arab Emirates for specialist suspension and alignment services with an unrivalled reputation for technical excellence and customer service.
The modern spacious facility conveniently accessed in Unit Six of the Dubai Autodrome Business Park is the UAE’s destination of choice for owners of the finest sport, luxury, exotic and race vehicles.
About the Dubai Kartdrome Endurance Championship
Since 2005 teams from around the world have come to Dubai to challenge this extreme endurance race series. Each round of karting is as tough as it gets, requiring tremendous stamina, speed, concentration and team work simply to finish a race, which can take 12 or 24 continuous hours.
The championship is run over four rounds, which each round having a different objective. Round One is 12 hours of endurance racing, Round Two goes for 600 laps and Round 3 is run for 700 kilometres. Round Four is the grand finale, pushing teams for a grueling 24 hours on track.
There are two main categories of racing, Pro and Corporate, as well as a Nations Cup for teams with drivers of all one nationality.