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The New-Line Racing brand is the brand that signs the products for the kart engine cooling system of the company Benedetti Massimo e Frigeri Alberto S.n.c.. Officially founded in 1998, the brand came to life from the initiative of Marco Malverti, at the time a kart driver, in collaboration with Alberto Frigeri and Massimo Benedetti, both with work experience at Ferrari. Its origins, however, date back to the mid-90s, when the first artisanal radiators intended for competitions were created, marking the beginning of an uninterrupted growth path. New-Line Racing immediately identifies itself with the manual and entirely made in Italy production of high-performance premium radiators, to which accessories and components for the cooling system have been added over time. Distributed internationally, the brand is now present in Europe, North America and Asia, with products that are used by teams and drivers in top-level competitions.
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